When it comes to professional services like engineering, everyone in the firm is a marketer, regardless of the role. That's because each of us are responsible for creating value for clients, living our firm's brand, and helping secure future work.
This webinar will address how to understand your audiences and their priorities alongside your firms firm's goals and areas of focus, establish strategies and key measures, and create compelling written content that positions you and your firm for success.
About Speaker: Holly Bolton, FSMPS, CPSM - Owner, 3chord Marketing
A self-proclaimed word nerd, Holly Bolton grew up with her nose in a book and a pencil in her hand. Today, she applies that love of story to her work at 3chord Marketing, a marketing communications firm that helps design and construction firms understand and connect with their audiences through research, strategy, and content creation. Holly’s nearly 20 years of experience include serving in a variety of marketing, business development, and corporate communications roles for architecture and engineering firms. A Certified Professional Services Marketer and a Fellow of the Society for Marketing Professional Services, Holly is co-author of the book A/E/C Marketing Fundamentals and the SMPS Foundation white paper, “The Client’s Use of Social Media and Social Networking.” She’s also an author for Urban Land online, a publication of the Urban Land Institute. A current board member for ULI Indiana and Rebuilding Together Indianapolis, Holly was named among ENR Midwest’s 20 under 40 in 2016. Holly has a bachelor of science in public relations with a creative writing minor from the University of Central Missouri. For the past 10 years, she and her husband have been on a quest to visit all of the U.S. national parks; Holly writes about their adventures as a contributing blogger on Hashtag59.com.
- $45 invoice will be emailed
- 1 PDH will be emailed
- Webinar recording will be emailed